UNIDOS, is a collective of local and community focused organizations and engaged individuals, together serving the diverse spectrum of the Chicano/Latino community in the Inland Empire. UNIDOS’ focus is to provide support to the community within social, and cultural issues affecting and impacting the Chicano/Latino community in the Inland Empire.

UNIDOS first began with the purpose of coming together to make The Cheech Marin Center for Chicano Art & Culture a reality through fundraising and building community support and visibility for the project.

Since its inception, UNIDOS envisioned other opportunities to continue the momentum of fundraising beyond The Cheech Marin Center for Chicano Art & Culture of the Riverside Art Museum (The Cheech) by establishing a non-profit organization.  That was realized on May 2, 2022, when UNIDOS for la Causa, Inc., was established as an official non-profit.  UNIDOS will continue to support The Cheech, while expanding our focus to other areas of our community.

We are the Cheech!

The creation of “We are The Cheech” statement addresses the accountability we, as a community, have to the creation of this space. There is pride in knowing that the foundation of such a space is being put together, piece by piece, by every member of the community and not solely thrown together by wealthy investors, rich patrons, and government money. The Cheech is a labor of love and the logo and tagline of, “We are The Cheech”, attempts to capture a spirit of resistance, culture, and community.

We hope that anyone who has ever worked toward giving voice and a presence to those who have struggled against invisibility, can identify with “We are The Cheech”. Also, the design invites anyone to take ownership of not just a museum, but a movement of inclusivity and forward-thinking.

Cheech Marin wondered out loud at his April 2018 talk at the Culver Center for the Arts, for whom is the The Cheech being created? To whom does the art belong? Simply put, es de todos y para todos. The art belongs to us all. The Cheech is for the people. What is remarkably beautiful about this concept is that Cheech Marin also understands and embraces this principle.

Mission

To advance the economic condition, scholastic attainment, and political influence of Chicano/Latino citizens by elevating each other's personal, educational and professional endeavors - en comunidad.

Become a Sponsor

We welcome your support of our UNIDOS Golf Tournament!

Our 2025 The Cheech Golf Tournament will honor and celebrate the life and spirit of Ofelia Valdez-Yeager, one of our most inspiring community leaders who was deeply involved and committed to our comunidad. Her strong and steadfast leadership served as the impetus for countless community leaders and she left a profound legacy for us all and generations to come. Ofelia passed away on January 7, 2024 and was working on the Meet Me at The Cheech Sculpture campaign, a life size bronze sculpture by artisist Ignacio Gomez to be installed in front of The Cheech.

As such, this year, we are partnering with the Riverside Latino Network and the Spanish Town Heritage Foundation to honor Ofelia and help complete her last project. As a sponsor, you will contribute to this important project and to continue to raise awareness and funds for Chicano Latino art and culture. You can contribute any amount and/or donate an item for auction. Please join us and sign up!

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Donate to UNIDOS

Your generous donations help us make a difference in the lives of our community. Every contribution, no matter the size, helps us further our mission and create positive change. UNIDOS, we can make a meaningful impact.
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